Published on: September 12, 2025 1:36 AM
In a landmark collaboration for Pakistan’s agriculture sector, Askari Bank (AKBL) and Green Agrimall (GAM) have launched a farmer-focused initiative offering up to 5% discount on purchases of agricultural inputs through Askari Bank’s debit and credit cards.
This initiative, rolled out at Green Agrimall outlets across Pakistan, enables farmers to access quality seeds, fertilizers, and agrochemicals at reduced costs. By combining AKBL’s financial services with Green Agrimall’s one-window agri-solutions, the program provides much-needed relief against rising input costs while strengthening farm productivity.
This program is a landmark in the ongoing collaboration between the two organizations, which is built on a foundation of empowering Pakistan’s agricultural backbone. It extends far beyond a simple discount offer, representing the latest evolution in a partnership that already includes comprehensive farmer credit facilitation through tailored loan products and direct financial support for Green Agrimall’s parent company, Green Pakistan Initiative (GPI), contractual farms.
Speaking on the occasion, Mr. Zia Ijaz, President & CEO of Askari Bank, reaffirmed the Bank’s commitment: “Askari Bank is proud to be the first bank in Pakistan to launch such lucrative ( upto 5%) direct discount for farmers. This initiative is a reflection of AKBL’s vision to empower farmers, and uplift rural communities. This is not a standalone offer but a key piece of our multifaceted strategy to drive
sustainable growth in Pakistan’s agriculture sector.” He emphasized that AKBL is committed to expanding card discount offers and enhancing partnerships with Agri Service Providers to scale up farmers growth opportunities.
Adding to this, Maj Gen Shahid Nazir, HI (M) (Retd) – DG Start Projects of Green Pakistan Initiative highlighted the impact of this alliance:
“Through our collaboration with Askari Bank, Green Agrimall continues its mission to shield farmers from market exploitation, provide affordable access to inputs, and ensure farmers are equipped with both financial and technical solutions under one roof. This discount program is a direct financial benefit that puts money back into the pockets of our farming community, immediately reducing their cost of production.”
This partnership marks a new era of synergy between finance and agriculture-a model that not only reduces the financial burden on farmers but also accelerates the modernization of Pakistan’s agriculture sector.
